"Zombieland" Title Sequence

The sequence opens with a strong rock beat, connoting rebellion and disruption. This is paired with a low angle slow motion shot of a man being thrown off a staircase in a prison- we can tell it is a prison from the barbed wire in the background and the man in the bright orange jumpsuit-  suggesting that the film carries a theme of violence and could involve some form of anarchy or disrespect for the law. This shot also shows the film is from Hollywood and presumably set in America, as we see the production company's title ("Columbia Pictures") in a bold red font that  resembles blood, which hints to the horror genre though so far the violence suggests an action genre.

The next shot, however, establishes the film as a horror due to the heavy presence of gore. We see a woman in flowery, pink and girly clothes with a drink in hand- a seemingly ordinary action- with a scared facial expression being chased by a blood-covered zombie like person which gives the audience the idea that normality is being rudely disrupted by crazed "humans".

The cardboard sign that reads "the end is near" in the wide shot seen on the left gives the film an apocalyptic feel and, paired with the shot of zombie like people, suggests that a zombie apocalypse is vital to the film's plot. We also see the first name of an actor starring in it and the font used disappears off screen by burning away, conveying destruction.

Another wide shot of three men and a burning car again continues the theme of anarchy and chaos as we see several notes of money launched into the air carelessly and a bloody person clashing with a riot shield, showing that this disaster is widespread and affecting all classes of people. These shots continue the idea that the narrative involves a zombie outbreak that destroys normality in this populated community (the amount of people, buildings and cars in shots show the amount of people present/affected during this).

The still offers a juxtaposition as we see a bride and groom, which we would associate with happiness and love, covered in blood and the bride is physically attacking her partner with a crazed look on her face.

The title of the film confirms the zombie apocalypse narrative and continues the characterization of victims and zombies along with the theme of violence/destruction as we see a man smashing glass to get away from a zombie woman.

Overall, the montage shows different characters who are carrying out usual actions and being attacked by fearsome zombies which establishes the horror genre and apocalyptic tone.